You Have An Opportunity, Now What?

You Have An Opportunity, Now What?

by Josh Korthuis

1. Custom Toilet Seats in America, yes I am still on this idea it is just too good to pass up.

2. Who- The bathroom users of America, aka everyone

    What- custom toilet seats that are suited for their personal needs

    Why- People need to have a better bathroom experience since we now spend more time in their then ever with everyone using their phones while doing their business. 

Interviews:

1. Edwin

Who- "People with abnormal body features could benefit from custom seats such as people who are too wide to fit on regular toilets. Also people who enjoy the finer things in life because it is an elite product for those with money to spend if they want serious customization. 

What- "People could benefit from a lot of the features such as padding, and maybe even a seat that has a feature that changes out of paper over the lid after each use. This would be the ultimate combo of hygiene and luxury." 

Why- "The bathroom is used more than twice a day usually so it is important it has better features. Their is no upper market for a product like this and the possibilities are endless. It is a vital part of the home that needs to be taken more seriously and needs innovation."

2. Conor

Who- "Everyone because all of us use the toilet. It isn't affected by age or demographic."

What- "The ability to customize is a great feature that would draw many people to your product. Cold seats are brutal in the winter so that would be enough for me."

Why- "It is something you use everyday so why not invest in it. People need comfort while using the toilet and a feature like a phone charger could bring all buyers to the table."

3. Luis

Who- "People who have been experiencing discomfort on the general toilet seats and want more features that could improve there bathroom time."

What- "Creative people who would have great ideas to put in their seat such as heat or an aux cord to play music."

Why- "People want something new because they are used to the general seat and want a change for the better. They need innovation like this to move the world forward and improve life overall."

4. Tori

Who- "People across america because everyone uses the restroom."

What- "There needs to be an easier and faster way to sanitize the toilet so a custom seat could be the solution, and the other features would be great too."

Why- "People every where could use this product no matter what their demographic is and it would be fun to customize themselves."

5. Steve

Who- "Consumers looking for a high tech solution to better toilet time."

What- "Buyers who have creativity and want some new features that will bring their bathroom experience to the next level. The possibilities are endless so creativity is key."

Why- "People definitely don't realize they need this product before they see it so once that happens it might become a necessity for them to have one and use its custom features to tailor to their needs."

What do you know about the opportunity that you didn't know before? 

I know that the opportunity truly has endless ways it could be customized and even could have specialized markets for those who might be too big to fit on a regular seat or have a disability that they would need to have a custom seat to help with while using the bathroom. I was also informed that the custom toilet seats could be used for hygiene if it were to have a way to keep the seat clean between users which could be huge for spreading less diseases. The innovation of the custom toilet seat is endless so I can never truly know where its boundaries lie.